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The Coaching Platform Built for Growth

Your coaching is world-class. Your growth should be too.

You're great at coaching. The hard part is never knowing where your next client will come from. Coachstack is the all-in-one platform built around the Coaching Flywheel, a complete system for turning your expertise into a predictable pipeline of clients. Built for you in 30 days, run by you in 10 minutes a week.

Only 3 founding member spots per month.

From the Research

We talked to 30+ coaches. Here's what we kept hearing.

Before we built Coachstack, we spent 200+ hours talking to established career and executive coaches. The same pain points came up almost every time.

My agency built me a $7,500 website that hasn't generated a single lead in eight months. I needed marketing infrastructure, not a brochure.

Career Transition Coach

I'm great at coaching, but I've never figured out how to consistently get clients. I rely on referrals and hope the pipeline doesn't dry up.

Executive Coach

My ghostwriter cost $2,500 a month and wrote great LinkedIn posts. They got views. They got nothing else. No newsletter signups, no calls booked, no clients.

Leadership Coach

My Squarespace site looks great but it's completely disconnected from my booking and CRM. Every lead is a copy-paste job, and half of them probably never get followed up.

Career Coach

Why Coaches Switch

Make more money. Save time. Save money.

Most coaching platforms are built to make admin easier. Coachstack is built to make your business grow.

No more wondering if the pipeline dries up. The system runs every week, so the clients keep coming.

Make money

2-3xpipeline

A predictable growth engine.

Custom website, lead magnet, weekly newsletter, and 6 weekly LinkedIn posts that attract and nurture ideal clients.

2-3x pipeline within 6 months of launch.

Save time

8-10hrs/week back

Marketing in 10 minutes a week.

Stop writing newsletters and LinkedIn posts. Coachstack drafts everything in your voice. You review and ship.

400+ hours back every year.

Save money

$409/mo replaced

Replace your entire stack.

Cancel Calendly, DocuSign, Zoom, Granola, Beehiiv, and your website builder, and stop paying a ghostwriter or part-time marketer.

Pipeline estimates based on coaches running the full Coaching Flywheel. Cost savings based on a typical established coach replacing 10+ SaaS subscriptions with Coachstack.

Our Methodology

Built on a system, not just software.

Most coaching platforms save admin time. Coachstack is the only one built around the Coaching Flywheel, a 6-stage system for attracting ideal clients, nurturing trust, and enrolling premium clients. We build your website, lead magnet, and newsletter around your flywheel. You run it every week in 10 minutes.

See the full methodology →
01Clarify YourAdvantage02Attract IdealClients03Nurture &Build Trust04Enroll PremiumClients05DeliverResults06DriveReferrals

Free Assessment

How strong is your coaching business?

Get a free score and personalized growth roadmap in 30 seconds.

How It Works

Your entire week of marketing, done in 10 minutes.

Pick a topic. Coachstack drafts your newsletter and 6 LinkedIn posts in your voice. You review, edit, and publish. The whole system runs in under 10 minutes a week.

Step 01

Pick a topic

Choose a topic for the week, or let the Newsletter Wizard suggest one based on your ideal client.

Step 02

Newsletter Wizard drafts

Your weekly newsletter gets drafted in your voice, following a content framework designed to nurture trust with your ideal clients.

Step 03

LinkedIn Studio drafts

Six LinkedIn posts get drafted from the same topic, each formatted for LinkedIn engagement.

Step 04

Review and publish

Review the drafts, tweak anything you want, and publish. Most coaches finish in under 10 minutes.

Your week: pick a topic, review the drafts, publish. The system runs every week.

The Build

Everything we build for you in 30 days. Powered by you every week.

Coachstack replaces a custom website agency, a part-time content marketer, and your entire coaching tech stack.

One-time build (in 30 days)

  • Custom-built coaching website$5,000 value
  • Website copy + conversion strategy$2,500 value
  • Newsletter strategy + positioning$2,500 value
  • Lead magnet + nurture sequence$2,000 value
  • Weekly business coaching with the founder$1,000 value
  • Full platform setup$750 value
Total one-time value$13,750
One-time setup fee$1,999

Ongoing (every month)

  • Scheduling, payments, video, session notes, CRM, agreements, and your client portal. Replaces 10 disconnected tools.

  • Custom website with SEO monitoring + unlimited updates$166/mo value

    Your weekly newsletter auto-publishes as a blog post to help you rank on Google. Plus a built-in CMS, weekly SEO checkups, traffic insights, and unlimited copy and design updates.

  • Newsletter Wizard + LinkedIn Studio$69/mo value

    Trained on your voice and positioning. Drafts your weekly newsletter and 6 LinkedIn posts, and improves based on what gets the most engagement. Replaces Beehiiv and ChatGPT Plus.

Total monthly value$409
Monthly subscription$99/month

Founding member rate locks in for life. Only 3 spots per month.

Peter Gustafson, founder of Coachstack

Why I Built Coachstack

I know why you got into coaching.

When I was nine, a coach named Moises saw something in me I couldn't see in myself. I never forgot what one good coach can do.

Years later, an executive coach changed the course of my career. But I watched them run their business on a dozen disconnected tools, stuck wrestling software instead of coaching.

So I built Coachstack. You got into coaching to support others. Let me support you.

Read the full story →

Frequently Asked Questions

Common questions from coaches.

More questions? Join the waitlist and we'll reach out →

Stop hoping referrals show up.
Run a system that delivers clients.

Join the waitlist and within 48 hours we'll send you a custom website mockup designed for your coaching business.

Only 3 spots per month.