The coaching platform built for growth
Run and grow your coaching practice from one place.
Coachstack gives you a complete growth engine: a custom website, newsletter, and lead magnet that brings you clients, plus everything your practice needs in one place. The only coaching platform built to grow your practice, not just run it.
Apply for the private betaFounding coaches get a website, newsletter, and lead magnet, built for you free.
A note from the founder
Nobody becomes a coach to do marketing.
I know great coaching has the power to transform lives, because it transformed mine. I wouldn't have built Coachstack, or become who I am, without the coaches who changed everything for me.
But here's the truth: nobody becomes a coach to do marketing. You got into this to work with clients and watch them transform. Yet growing a practice means the lead magnets, newsletters, positioning, and sales that most coaches dread and most platforms ignore. That infrastructure has always belonged to coaches who could afford an agency. I'm building it for everyone else.
Peter Gustafson
Founder, Coachstack
From the research
We talked to 30+ coaches. Here's what we kept hearing.
My agency made me a $7,500 site that hasn't generated a single lead in eight months. I needed marketing infrastructure, not a brochure.
I'm great at coaching, but I've never figured out how to consistently get clients. I rely on referrals and hope the pipeline doesn't dry up.
My Squarespace site looks great, but it's cut off from my booking and CRM. Every lead is a copy-paste job, and half slip through.
What's inside
Everything a modern practice needs, in one calm place.
Grow
Grow your practice
Attract and nurture your ideal clients.
- Custom website
- Lead magnet
- Newsletter Wizard
- LinkedIn Studio
- Broadcast email
- Forms & intake
- Testimonials
- Referrals
Run
Run your practice
The whole back office, handled.
- Scheduling
- Client CRM
- Agreements
- Billing & payments
- Session prep
- AI-enhanced notes
- Automations
- Client portal
Available in any browser or as a Mac desktop app.
How the beta works
Three steps. No catch.
Apply for a seat
Tell us about your practice in two minutes. We review every application personally and reply within a few days.
Run your practice on it, free
Use Coachstack with real clients for 60 days free, starting the day your growth engine goes live. Onboarding is hands-on, from the founder.
Shape it, then lock your rate
Your feedback drives the roadmap. When the beta ends, founding coaches keep a rate that never goes up.
The founding deal
What you get. What we ask.
You get
- Custom website, built with you
- Full platform access, free
- Hands-on founder onboarding
- A direct line for requests
- Founding rate, locked for life
- Shape the product roadmap
We ask
- Run your practice on Coachstack
- A short monthly feedback call
- Honest, critical feedback
- A testimonial, if you love it
First 10 founding coaches only
A complete growth engine, built with you
A complete growth engine, a custom website, newsletter, and evergreen lead magnet, designed and built with you, free. Yours to keep no matter what you decide after the beta.
Is this you?
Built for working coaches, not tire kickers.
A great fit if you
- Coach real clients today, or are actively launching
- Are tired of stitching five tools together
- Want a say in how your software works
- Will give honest, regular feedback
Probably not a fit if you
- Want a finished, polished product on day one
- Don't have time to use it with real clients
- Are just collecting free tools
Apply
Claim a founding seat.
Sixty days free. A platform shaped around how you actually work. Applications close when the seats are gone.